Create Valuable Business Alliances In Your Physical Therapy Practice: Segment 3

June 23, 2010 by Wellness Masterminds
Filed under wellness mastermind therapy

When you have developed a list of prospective partners, think in terms of the following process or steps:

Establish your credibility Tell them what is in it for them Explain your idea briefly Tell them how to get started

It is important that you know a little about this potential partners, what services they deliver, what is missing, what you are doing that is complimentary to them, what they could be looking for in a partnership.

Let’s apply this formula to an example. You may not be well known to your prospective partner. How do you build credibility? It is simple. Give them your name, mention you are the CEO of the clinic, and then give your clinic’s name.

Next when you want to let them know what is in it for them, tell them precisely how they may benefit from the relationship and say this right away. Typically you will be telling them something that will help them get more clients and/or grow their business.

Then explain your idea for the partnership briefly and specifically. Tell them you are planning (insert your idea), you will need them for X number of minutes via telephone. If they are interested, you will send them more specific information on a time and date to meet.

Some of the things you and your prospective partners may be looking for in a partnership are: increased exposure; recognition; new clients; a way to reach your new target audience; a way to expand the services you offer to your clients; attract new prospects; streamline your operations; strengthen your brand.

Partnerships can take many forms. Some ideas for partnerships are: sponsorships, presence in newsletter, interviews, hold a joint workshop, joint presentations at a conference, write an article, business advisory committee, join a mastermind group, form a mastermind group, promote your suppliers, get bonus gifts from key players in your industry, approach charities to become sponsors of your business, use an incentive plan for your key team members, ask your friends and family for help, request referrals, private label some of your materials, or appreciation gifts, and partnering with your clients to provide even better services.

The Best 10 Tips I Can Give You.

Now if you want to develop highly successful partnering relationships, here are the best 10 tips I can give you. Behave toward your partner the way you want them to behave toward you. It’s more important to be a good partner and get things done, then to obsess on being right. Give, give, give before you ask. Regularly communicate and update the value of the partnership with your partner. Know what your partner needs and what is important to your partner. Be clear about what you want from the relationship and what you are willing to give. Be committed; show you confidence in the relationship. Exceed your partner’s expectations. Resolve conflict immediately. Be sure your partner also wants to be a good partner.

Prosperous Physical Therapy

Physical therapy practice owners who want a better work–life balance and a smooth running operation with high client numbers learn how to have all of this with Prosperous Physical Therapy. Physical therapy practice owners who want a better work–life balance and a smooth running operation with high client numbers learn how to have all of this with Prosperous Physical Therapy. Erika Trimble President of Prosperous Physical Therapy and Business Coach has created the first ever business training programs dedicated exclusively to practice owners. Visit us at www.prosperousphysicaltherapy.com